The H&H Shop
Fluff-free online business trainings, courses, classes & programs
We equip and empower you to say something worth listening to (and do something worth talking about).
Our on-demand business trainings, longer group programs and leadership masterminds, and live courses are based on real-life, real-world experience. All digital marketing-related trainings are kept up-to-date as things evolve, and every training is highly practical and action-based, combining techniques and tactics with strategic insights.
The H&H Program
Trainings courses
Live Programs
Masterminds
1-1 Coaching
Hi!
I’m Brook McCarthy.
I’m head trainer and business coach here at Hustle & Heart.
I’m a business coach, trainer and facilitator for values-based business owners and I’ve been self-employed for 16 years now, which makes me happily unemployable (hopefully for the rest of my life).
I’m a self-employment geek and truly believe that entrepreneurship can save the world, if we can channel our passions and create sustainable business (not burn ourselves out). Entrepreneurship can be a sizeable impact in so many of our issues, including the gender pay gap, poverty, suicide, lack of wealth and access in regional and remote communities … the list goes on.
With a background in Public Relations, I equip and empower values-based business owners to say something worth listening to, and do something worth talking about. I believe that the future of business is for profit and purpose, for love and money, with hustle and heart.
These courses, classes and trainings are the result of 16+ years spent in the trenches, working alongside small business owners, leaders, experts and entrepreneurs, first as a digital marketing agency, and then as a trainer facilitator and coach.
If you’re keen on radically practical, highly actionable training delivered in plain English, then welcome!
There’s no fluff. No hype. No jargon. Just awesome. Let’s go.
Our flagship Hustle & Heart program
Want to earn consistent $10K+ months, while magnifying your impact?
Our flagship Hustle & Heart program is for values-based business owners who are tired of being the town’s best-kept secret. Combining training and coaching on sales, marketing, profit planning and pricing, branding and influence, our program delivers the best and most comprehensive training+coaching around to bridge the gap between knowing and doing.
I used to cringe at the idea of marketing which I believed compromised my integrity.
I felt that integrity and marketing were mutually exclusive.
This program changed my whole outlook and gave me the tools to get in the game.
Brook’s enthusiasm creates a wonderful buzz and an energy of doing!
Do yourself a favour and get on it!
NATALIE WINDSOR – PSYCHOLOGIST
Get on the wait list
Program participant numbers are strictly limited, we only open twice a year for a (very) limited time, AND we have fast-acting bonuses. So jump on the wait list if you’re tickled.
Our on-demand trainings
Start Here
Declaration of You ($111)
This training covers the art of the humble brag, how to answer the dreaded ‘so what do you do?’ question, and how to uncover and share your key stories to pull your ideal clients into your business. View the training.
The Genius of Your Ideal Client ($121)
Your Offerings Ecosystem ($212)
You + Your Ideal Clients + Your Offerings Ecosystem Bundle ($333. Save $111)
Know exactly WHO you are and what your brand represents. Identify your ideal clients (and know exactly how to call them in), and develop your offerings ecosystem that perfectly fits you and your ideal clients. View the bundle training.
Marketing & Branding Trainings
Minimum Viable Marketing Plan™ (free)
Forget the maximum. Start with the minimum viable amount of marketing that you need – every month – to ensure consistent leads and sales. Download your free plan now.
Leading With Your Social Mission (free)
Learn why leading with your social mission helps you attracts your ideal clients, two crucial skills of magnetic marketing, my four-step process to ensure that marketing and reputation-building efforts all reinforce each other, purpose partnerships, building your influence and professional reputation. View the training.
Guest Speaking Masterclass ($147)
Hone your expertise, generate leads, and find new paying clients – by borrowing other people’s audience to grow your own. Get paid to be a guest speaker, trainer or presenter. View the training.
Writing Sales Pages – that sell! (Get on the interest list)
Learn how to turn your words into money. Your sales pages and email funnel is where all your marketing efforts fruit. Every time you use writing to compel people to take action – to buy, register interest, book now, pay now – you’re relying on your sales copy to sell. And these words either make you money, or lose your money. Learn more and get on the interest list.
Digital Marketing Essentials (Get on the interest list)
Learn the essential digital marketing skills and tactics: website optimisation and SEO, email marketing and lead generation, social media marketing, and your essential month-to-month marketing plan. Learn more and get on the interest list.
Blogging for Business (Get on the interest list)
You are a media company. If you want to be known as the ‘go to’ expert, you need a body of work online, for people to go to. Blogging for business covers strategic messaging, search engine optimisation, writing, editing, publishing and promoting your business blog. Learn more and get on the interest list.
Sales & Growth Trainings
Profit Planning & Confident Pricing ($197)
Great profit doesn’t happen by accident, it happens by design. Map your current revenue and profits and learn how to price with confidence to increase your profits. View the training.
Online Course Plan: done-in-a-day ($97)
Get your online course, masterclass, program or membership plan done – WITHOUT overthinking it, or writing a massive course with no structure that bamboozles your students. View the training.
Paid Live Experiments ($11)
Every business experiments – it’s time to get paid to do it on purpose. Stop overthinking your great ideas and start selling them (like, today). View the training.
Raise Your Rates, In Just Five Days ($49)
Raise your rates – with kindness and class – with these essentials scripts. PLUS, quick-and-easy ways to increase value, calculating the risk and reward of price increases, four essential things when announcing your price increase, and how to handle the dreaded “I can’t afford it” objection, with confidence and grace. View the training.
How to Have Sales Conversations ($97)
Learn consent-led, natural sales conversations. The art of talking with prospective clients about buying, creating rapport, and leading the conversation. View the training.
Your Blueprint to Consistent $10K+ Months (free)
Download your PDF Blueprint, then access six short video trainings that follow to learn the six key levers that you can pull to earn consistent $10K+ months. We also cover the five biggest myths about growth, and our unique approach that combines technical skills with psychology. View the training.
Live, intimate programs
Ignite Accelerator
Say something worth listening to
What used to work in marketing is no longer working quite so well. It’s time to stop hiding in plain sight and turn up the volume on your unique point-of-difference: YOU. It’s time to say something worth listening to. It’s time to get out of your own way– to get seen, heard, and paid.
Masterminds
Audacious
For driven, ambitious owners who are ready to make their next strategic, high-impact move
You know exactly how powerful you are and how excellent your work is, and you’re done with hiding or minimising this, or reducing your ambitions because it makes others feel uncomfortable. Dial up your strategic, energetics, health and creative practises, to make your big goals reality.
Audacious Mastermind is a money-positive space for driven, ambitious owners who are building a life, not just a business.
This is a 6-month commitment.
Leverage
For booked-out leaders who want to sell-out & deliver their first flagship group program
Leverage your expertise and impact, with a sold-out premium group program. If you’ve maxed out your time, or you’re keen to impact more people by leveraging your time and expertise, the Leverage Mastermind is perfect for you.
Combining coaching, training, one-to-one feedback and done-for-you services, we lead you through the six crucial stages to creating, selling and delivering a premium group program.
This is a 9-month commitment.
One-to-One
One-to-One
Business Coaching
If you’ve done the hard yards of establishing your business, and you’re ready to scale and grow, but on your terms, then you’re going to find so much value in business coaching.
One-to-one business coaching enables you to amplify your leadership, while deepening your joy. You’ll deepen your self-trust while minimising self-sabotage.
Business coaching with Brook is NOT a set program but a choose-your-own-adventure, defined by each client’s unique goals and needs.
This is a 6-month commitment.
VIP
Strategy Session
For bold business owners who are ready to make decisions, and know the value of having a strategic thought partner who can hold your big vision and see the potential beyond what you can see.
For business owners who are ready to sharpen their leadership, reimagine, reposition and redesign their life and business.
For renegades who want their communications to act as a rallying cry to call in premium, next-level clients and stakeholders, while rendering competitors irrelevant.
This is short, sharp, intense – one bold leap forward.
Looking for custom training or workplace training?
We’re proud to have developed numerous custom business and marketing training for multiple organisations, as well as on behalf of large and small training institutions, in Australia and beyond.