Sydney, November 27
Leverage Your Expertise
Get Paid for Your Ideas
Turn your expertise into new income streams in 2025
Sydney, November 27, 10am-4:30pm
Step out of your business for a day and join us in beautiful Ovolo Hotel in Woolloomooloo Sydney, to explore possibilities of creating assets to leverage your expertise.
First, we make a mess
We start by putting all possibilities on the table, and looking at how different assets and revenue streams work together. We take a deep dive on where you’re at – including your strengths, preferences, goals, and opportunities. We explore the wild and wonderful possibilities, making a mess, and centring ‘what if?’
‘Reasonable’, ‘realistic’ and ‘achievable’ are banned – but everything else is open for exploration!
Second, we design for massive momentum
I’m sharing ‘The Momentum Effect’ – the method I use to create waves of momentum throughout my year. The Momentum Effect focuses on promotions and launches, with plenty of time for holidays and breaks. In fact, planning our breaks is our very first step.
Together, we uncover our key levers for growth, and discover the simplest and easiest systems for growth that work to our individual strengths, preferences and opportunities.
I share behind-the-scenes of what works, the most common mind traps and mistakes (and what to do instead), and the winning strategies that my most successful clients employ to dramatically increase their revenue while working fewer hours.
The Momentum Effect is perfect for people who are sprinters, not marathon runners. If you love variety, and prefer intense burst of activities rather than routine, you’re going to love The Momentum Effect (and your family and friends will too, when you’re holidaying together!).
Third, we edit, and decide
We can do everything – but not all at once. So now we sculpt our beautiful mess into something practical and doable. We start sketching timelines, and chunking our big goals into projects, ordered by priority.
There’s often a chasm between setting goals and enacting these: and this is our focus for the third part of our immersion. Because, over the last 16 years that I’ve worked closely with countless business owners, nobody I’ve met has a perfect set of circumstances within which to grow their business.
We’re working with our personal propensities, not trying to force ourselves into a square hole. I’ll be coaching you, firmly and lovingly, to help you get what you want (after all, this is what coaching is all about!). You’ll leave with an Action Plan of priorities, plus the resources, contacts and information to make it happen.
“I decided to engage Brook as my business coach because I wanted someone ‘in the know’ to support me during my first online course launch. Brook was, variously, my teacher, trainer, cheer squad, confidant, accountability coach, and business manager.”
Who is this for?
• Consultants & coaches
• Speakers & authors
• Leaders & owners
… Who want to diversify their income streams, and get paid for their ideas, not the output of their hours.
“I’m a business strategist so me taking the advice of another professional is a big deal. I engaged Brook for a VIP strategy package and I am beyond thrilled I did. Brook had taken me from burnt out to shining bright. I can’t wait to put all the strategies in place we’ve co-developed as part of her amazing process. Thank you, Brook!“
Together, we cover:
Profitable packaging
Understand the key levers of pricing, scale, and profitability. Together, we write ourselves a profit plan for 2025.
Diversifying income streams
Identify which parts of your knowledge and expertise you can turn into new income streams, the gaps you’re missing to easily add more passive income, and how to bring it together into a cohesive whole.
Group programs & masterminds
Regardless of your industry or type of business, understand what influences your earnings, what an online business looks like, so you can better decide what to prioritise now, next month, and in the next six months.
Speaking & facilitation
Leverage yourself by speaking on stage, or facilitating groups. Learn how to borrow other people’s audiences to grow your own, while getting paid to get in front of your new, ideal clients.
The Momentum Effect
Understand how the Momentum Effect works, and get the insights and tools you need to enact it. The Momentum Effect breaks up the year into chunks, builds in rest and recuperation, and is best suited to owners who are sprinters, not marathon runners.
“Brook is not afraid to ask the tough questions that will make you rethink your life, business and how we think about money and wealth. We did a podcast interview on The Personhood: Passion to Paycheck and I probably learned more in 1.5 hours on marketing & monetisation strategies than I did in my 3-year Marketing degree (just to give you insight into just how smart and interesting she truly is). Could not recommend Brook enough!”
About me, Brook McCarthy
Hi! I’m Brook McCarthy. I’m a business coach, speaker, and trainer with with 19 years’ experience in digital communications and a background in Public Relations.
I’ve been a business owner for 16+ years now, making me happily unemployable, hopefully for the rest of my life.
Over the last 12+ years that I’ve been coaching and training owners and leaders, I’ve supported innumerable owners to diversify their income streams and create assets to leverage.
I’ve supported countless owners to launch group programs, courses, masterminds, publish books, launch their speaker or training career, pitch themselves, gain international clients, and become sought after – and booked out.
I know exactly how tricky it is to migrate from ‘gun to hire’ to ‘expert with ideas’ because I’ve trod this path too. From charging $60 an hour as a digital marketer, to being flown internationally and interstate to speak, train, and facilitate, I’ve been exactly where you are.
Now I work far fewer hours than ever, earning far more, with regular holidays and time off. This is possible because I’ve successfully diversified my income and created assets to leverage, while building my professional reputation as a bankable asset. Let me show you how.
“Brook understands online businesses at a grassroots level. She knows her stuff, well! A compassionate, yet direct coach, she doesn’t waste time selling a concept, getting distracted or trying to change everything to her way . She works with you where you are whilst directing you clearly and practically to your goals.”
Essential information
Our day runs 10am-4:30pm
I recommend you take public transport! That way, you can stay for drinks (and hopefully, dinner too!).
The day includes barista coffee & lunch
Morning tea, afternoon tea, barista coffee and a sit-down lunch at Ovolo Hotel are included in your ticket.
After you register, you’ll be redirected to a form, where all your preferences will be requested (coffee, dietary requirements, and whether or not you can join us for dinner).
An intimate group of twelve
With just twelve awesome owners in the room, you will inevitably form a connection (or, possibly! new business buddy) with someone in the room, if you’re open to it. This is a great opportunity to brainstorm collaborations, joint ventures, and referrals.
A tailored immersion based on your personal situation
After you register, you’ll be redirected to an intake form where I’ll ask you a bunch of questions. This enables me to tailor this immersion based on your personal needs. This is not a ‘one size fits all’ approach, so expect to hear a huge diversity of insights and a program which has been specifically designed for the people in the room.
Investment
Just 12 spots available.
$660 AUD (includes GST).
Got questions?
When and where is the event?
Wednesday, November 27, 10am-4:30pm. Ovolo Hotel, 6 Cowper Wharf Roadway, Woolloomooloo Sydney. This is 10 minutes walk from Kings Cross Train Station.
Is food included?
Yes! Your immersion includes morning and afternoon tea, and a sit-down lunch at Ovolo Hotel. If you decide to join us afterwards for drinks and dinner, this will be at your own expense.
What kinds of business owners is this for?
We specialise in values-based service businesses. Our clients are consultants, coaches, teachers, health professionals, therapists, creatives.
Most are online business owners, though some have staff and bricks-and-mortar businesses. All are keen on no-fluff, no-hype, highly practical and actionable education that doesn’t treat you like a fool.
I don't currently run promotions or launches. Is the Momentum Effect for me?
Any business can benefit from running promotions or launches. It’s not whether or not you’re currently doing it, the better question is whether or not you want big injections of cash following a period of intense promotion. If you’re keen and curious, then yes, this is for you.
I already have a few things mentioned on this page. Is this still relevant to me?
If you want more than you’ve currently got, then yes, this will be relevant and highly valuable. If you’ve already done some of the groundwork – great! Now let’s tweak, optimise, and relaunch.
I have big goals for 2025. Will this help?
You better believe it. But this is just one day. The coaching, brainstorming, feedback, and insights you’ll gain will be hugely valuable. But you absolutely need to follow this up with action (but you know this already, right?)
What about accommodation?
If you’re from out-of-town, then why not make an event of it! Take a couple of night’s away from your business and life, and see what magic arises! Time outside of our day-to-day is absolutely crucial to break-throughs, epiphanies, and great ideas.
Our venue, the Ovolo Hotel at Woolloomooloo, is close to the city, the NSW Art Gallery, Potts Point, Paddington and Darlinghurst. Plus, you’re right on the harbour.
What level of knowledge or experience is this for?
This is NOT for those with little experience. It’s for owners who are already earning good money in business, with client who love them, and are ready for MORE.
Expect to be be challenged in your thinking, beliefs, opinions and approach. This is not “follow the leader and colour between the lines”. You’ll treated as an independent, savvy and intelligent individual who takes responsibility for their actions and results. Bring your curly conundrums and next-level questions.
I'm not sure. Can I ask further questions?
Absolutely. Just send us an email at support@hustleandheart.com.au