Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium of Music. I don’t fancy myself a song writer. But I do follow my curiosity, and when the thought bubbled up that I’d...
Launch event trends in online business
Read this first, if you’re about to launch a course, membership, program, digital product, or new service package. Some (tired, cynical) owners may suggest that online launching is saturated. Another take: the market...
Behind the scenes of my 2023: the good, the bad and the ugly
February is not too late for a ‘year in review’ post, right? 2023 was another big one for me, and different again from the years that preceded it. Time does seem to be accelerating and while I’m still using my...
11 lessons from 11 years of teaching groups
In 2012, when my babies were aged two and three, I started running group courses around Australia, mainly to flee the chaos of working from home with my partner, who is also self-employed. Friends would see our lives...
Your step-by-step game plan to future-proof your business
Apocalypse novels and dystopian novels were my favourite as a teenager. I loved losing myself in the end of the world, via a good book. The last few years in business have been a deviation and felt, in the thick of...
5 invaluable strategies to grow your leads and email list organically
Email list building is an ongoing pursuit that all smart online business owners are committed to. Regardless of how large or small their email list currently is, if you want regular leads and inquiries into your...
5 invaluable strategies to get paid to grow your leads and email list
Leads are the lifeblood of every business. Generating a consistent stream of leads and email subscribers is like a daily teeth-brushing hygiene habit – it's essential, it's unquestioned, and it needs to be daily for it...
Brisbane agency triples in size
At just 25 years of age, Josh Fritz loves a challenge. He’s the owner of Patch Agency in Brisbane, as well as eSpace, a luxury event space for hire. And when he began one-to-one business coaching with me, in October...
Run your business in minimal hours
‘Growth at all costs’ is a pointless business maxim. The media is full of stories of massive multinational brands that have failed to ever make a profit, despite headline-grabbing rates of growth. Growth, profit, and...
The only thing you can control
Smart business owners are excellent at creating immense stress through thinking. Lots of smart owners come to me skirting the edges of burnout, made worse by the fact that they can’t point to an external event that’s...
Who’s afraid of accountability?
“Nowhere to run to baby, nowhere to hide,” sings Martha and the Vandellas. This is the point of accountability – it acts like an insurance policy – to do what you say you will do. If you don’t follow through with your...
Client spotlight: changing your business model
Allison Dearling is the owner of Live and Breathe Yoga in tropical Townsville, in far northern Queensland. A former accountant who lived and worked in Scotland for a number of years, Allison started her studio when she...
