Episode 29: Money talk: the uncomfortable truth about earning more

Transcript

Transcript
00:00:03
Welcome to meaningful work, remarkable life. I’m your host, Brooke McCarthy. And I’m a business coach, trainer and speaker. Living and working on the unseeded lands of the camaraderie people here in Sydney, Australia. In this podcast, we explore the paradoxes inherent in working for love.
00:00:23
And money, magnifying your impact and doing work if you’re.
00:00:27
Born to do.
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We explore the intersections of the meanings we bring to work and the meanings we derive from work.
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So today is.
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Ash, we’re going there. We are talking about cash. We are talking about money.
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We are talking about sales and making connections, making offers, being direct.
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So the obvious starting point is that we have been sold a lie.
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We have been told we’ve been socialised.
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That we’ve got to choose. We’ve got to choose between love or money, profit or purpose. It’s either meaningful work, creative work, fun work, joyful work, and it’s poorly paid, or it’s not paid at all, or it’s highly paid work.
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And therefore it’s exploitative. It’s difficult. It’s complicated. It’s stressful. It’s meaningless.
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And this is keeping us stuck. It’s keeping us small. It’s keeping us poor.
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We’ve been socialised at talking about money as crass or vulgar, and that talking about pricing on a gotiations with someone is distasteful or impolite.
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And so by making money this taboo subject and yes, it is still taboo, it is absolutely definitely still taboo in 2024. We’ve kept ourselves in the dark. We have kept ourselves from talking.
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At it practising it, getting better at it and particularly getting better at earning more of it. So this is what we’re talking about today and I want to smash this right open and what I want to ask you to do, as you’re listening to me, is I want you to watch yourself. I want you to watch.
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Your own mind. And please grab a pencil, grab a pen.
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Watch when your mind jumps in. Watch when your mind jumps in to interrupt me with all the reasons why I’m wrong and why I don’t understand and why you couldn’t possibly shouldn’t possibly wouldn’t dare. Now you. Of course you don’t have to accept what I’m saying at face value. Please never accept what I’m saying at face value.
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But get curious about your own reactions to this, and especially if you’re becoming highly emotional. If you’re being triggered, pay attention, because this is your scar tissue.
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This is the tender heart parts of ourselves of yourself.
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They often heal, but they heal with a hard shell.
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I have so many stories about money that I love to share and I love opening these conversations. I’ve been facilitating conversations with women with female business owners on this topic for 12 years now, longer over 12.
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And it’s always fascinating the story that people share. It’s always fascinating the patterns, the repetitious stories that we hear over and over again. And it’s really fun watching people listen to other people’s stories and realise exactly how common their experience.
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And their feelings are in relation to money.
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So many years ago, way back when, when I was a new business owner, I met a woman for coffee and she turned up complaining about her run down, beaten up, broken down car that you know was a ***** ** **** and what an inconvenience this was.
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For her. And then she pulled out one of Australia’s first iPads to show it off to me. So this really stuck with me as an example of how irrational we are when it comes to spending.
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We do not spend money in any kind of a logical, rational way, and we like to believe we do. We justify how we spend it after the fact.
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But this is one example of thousands that I have. I had years of clients complaining to me about how much I charged about how much they how little money they had. I had a client that complained to me, you know, repeatedly about how much she owed on a credit card.
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Had another client who was on a payment plan because his bills had been so far in arrears.
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That I instigated a payment plan so it was automatically deducted. This is back in the day when I used to bill retrospectively, so I’d do the work, and then I’d add up all the hours that I spent with each client and then I would send them an invoice. So this guy was on a payment plan and the payment plan was a low amount. So.
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He was going to be paying me off, paying my bills off for years and in the middle of this payment plan, he went and took his family on an overseas holiday.
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So that was a wake up call that caused me to rethink what I was doing and and definitely to renegotiate with him.
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This is just, you know, a number of stories. I’ve had people that have short changed me. I’ve had people that haven’t paid. I had one client I took to the small claims court. I did get the money back. It was found in my favour. But well, you know what it has taught me over many, many, many years of experiences.
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Is that when people say I can’t afford it or it’s too expensive, it doesn’t really mean anything.
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People might tell me it’s too expensive. I can’t afford it, and then they come back the following week and they purchase. People have told me they’ve had three quotes and mine was the most expensive. And then they’ve gone ahead and purchased. People have told me I couldn’t possibly afford your services, and then they’ve promptly jumped on an aeroplane.
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Overseas. So when people say this, it’s not the same as saying the sky is blue or that bird flew in my kitchen door and shut all over my lounge room. That was yesterday.
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So what we’re.
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Talking about here with cash is we’re talking about the offers that you make. I use these terms which are quite similar, but they’re different. So let me explain offerings. I use the word offerings to talk about anything you’re selling. So what whatever service, whatever product, whatever package, whatever.
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Course, whatever it is that you sell, I call offerings. An offer is different, though. I call an offer a limited time thing.
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We’re also talking today about pricing. And then finally, we’re talking about sales and we’re talking about with sales specifically, I want to introduce the idea of the right offer to the right person at the right time and the first two somewhat, you can control. And the third one, you know.
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It’s up to God or whatever we want to call it. So we have been talking throughout amplify about courage and we’ve been talking about clients and we’ve been particularly talking about saying something worth listening to, turning up the volume, doing something worth talking about.
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Walking your talk, living your values, showing not just telling. Don’t tell people you’re trustworthy. Don’t tell people your ethical. Don’t tell people you’re honest or you’re the best. Show them. We’ve been talking about storytelling as a way to reach through screens to pluck the heartstrings of strangers and make them feel like they know you. They like you, they trust you.
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And become pay in full clients and raving fans who bring friends.
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But what we’re talking about when it comes to cash and when it comes to sales is.
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That human connection that we’ve created through storytelling and the stories that allow us to connect with other humans, even though we’ve never met them before and we’re connecting on mass.
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What we’re doing here is we’re creating an audience. We’re attracting an audience through modern day marketing. We’re growing a community around our business and your email list, your network, your reputation, your social media, fans and followers. These are the best insurance policy in business that you can have.
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Yeah, it is a risky business.
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That is, neglecting this it is a risky business and there’s plenty of businesses out there where all the sales are face to face. You know, they’re handshakes, but there’s no backup, there’s no insurance policy, there’s no email lists, there’s no regular marketing. There’s no reputation building.
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There’s no social media.
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So the job of marketing is to attract inquiries and this is well, you know, one thing I’d love you to come clear on if it’s not already clear to you that sales and marketing is 80% of the work sales and marketing is 80% of the work. The job of marketing is to attract inquiries. So if you don’t have enough inquiries.
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You’re not doing enough marketing or you’re not doing enough great marketing and then if you’ve got the inquiries, you’re having conversations, people know who you are, you’re in conversation. They’re asking about working with you or they’re flirting with you.
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But you’re not making sales well then that’s that’s the issue. Now we know how to diagnose what’s actually going on. The job of sales is to attract the cash. Yeah, the inquiries come from the marketing. The cash comes from the sales. Marketing is not sales.
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But definitely they are closely related.
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And sales is when the value of your work is actually realised. Sales is love made visible.
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Because it’s not until your work is in the hands of paying clients.
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That its value is actually realised until that time its value is simply potential and God knows there’s a lot of businesses, a lot of business owners with potential masses of potential. You probably know some friends as well. You’ve probably got a few people in your life.
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Where you’re kind of in love with their potential.
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Rather than what they’re actually doing because they ain’t doing much right, but maybe they talk a big talk.
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But they don’t actually do much, so the paying client enables the value of the work to be realised, and this one’s really important. It enables you, the paying client enables you to continue to evolve and iterate and make it better and better and better because until that point.
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You are beavering away in your creation cave, making something for yourself.
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The only real feedback the most valuable feedback there is is the feedback from an actual paying client.
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So sales or pitching or collaborations, when I talk about pitching in this instance, I’m talking about, you know, how you might collaborate with other people. These are the vehicles for your work to have impact in the world, the value of your work is realised through other people love made visible.
00:12:03
And love has a lot to do with sales because sales requires tenacity. It requires resilience. It requires acres and acres of trust and hope.
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I just saw death of a salesman in Sydney last week. You know, a salesman has to hope.
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Comes with the territory.
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So make no mistake, how much you earn is a feminist issue. This is one of my big lies, because the gender pay gap in self employment widens, it doesn’t narrow and God knows it’s it’s way too wide as it is. How much you earn.
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Is a feminist issue, and you might, you know, be telling yourself otherwise that. Ohh, it’s OK. You don’t understand. I’ve got this unique special situation.
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But one of the reasons why I do what I do, one of the small why’s small personal wise is because I’m demonstrating to my children what a working mother looks like.
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You know what it.
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Means to actually have people say yes to you.
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So yesterday we talked about how your price is arbitrary. You decide your price and then the job of your marketing, your responsibility, your primary, perhaps responsibility as a business owner is to.
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Communicate that value. People see the price. They don’t understand the value. It’s your job as the business owner. It is the job of your marketing and messaging and sales.
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To communicate that value. So how much? What is the price? Do you have a profit plan that actually makes sense? The very first thing that we do inside of our hustle and heart flagship group programme, my hustle and Heart flagship programme is to set money goals and alongside money goals comes examining.
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Funny stories because these things fit hand and glove right. Modesty is dangerous.
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If how much you earn is a feminist issue, then modesty is dangerous and we have been conditioned to be modest.
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So we look at our money stories alongside setting our money goals.
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And we identify the money dysfunctions that come from these stories. Now, when I say dysfunctions, this is not a life sentence. Yeah, this is not like being born with, you know, blue eyes or or blonde hair or whatever. Red hair, dark skin, whatever. And money. This function is simply a kind of a weird and wonderful.
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Quirky, complex, strange behaviour.
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That is a result of our upbringing. That’s a result of our conditioning, our socialisation, and we need to understand what the dysfunction is. If if we’re to know how to work with it, right, if we’re to know what our tenancy is so that we can work with it and then module one week.
00:15:01
Done. We’re riding our profit plans together and I have to talk about profit plans.
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Because there’s no point declaring to yourself and others that you want to earn 100K200K400K.
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Right.
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But your business model doesn’t actually add up to those numbers. It’s going to be impossible with your current business models selling your current offerings at your current pricing in the way that you deliver.
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To actually achieve those goals, it’s a pointless thing, right? You you haven’t actually solved the problem.
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So the profit plan is the map to achieving your money goals and so that is OK. So what are we actually selling? A lot of people, a lot of business owners decide you know what? And today’s the day listening to me right now today’s the day you can decide do I want to keep selling this stuff. Does this make sense?
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Or in fact, have I fallen out of love with what I’m doing? Am I doing it because it’s easy? Because I’m comfortable?
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Because clients keep coming back asking for the same thing, and why not? I can I can deliver.
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It so why wouldn’t I?
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Or is this actually there’s something else that I’m really desperately keen on doing it, but I haven’t created the space. I haven’t actually allowed.
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This new thing to to come to fruition because I’m busy, you know, doing the old thing.
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Today could be the day, hopefully that you decide to give yourself a promotion.
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Now I want to share a little bit about my most successful clients. A couple of quick stories.
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The first person who springs to mind is Rihanna. Now Rihanna is a wedding and events planner.
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I worked with Brianna in 2020, and as you might imagine, everything was closed. Rihanna had precisely no clients. Nothing was happening in the wedding and events industry in 2020.
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But together, we raised Rihanna’s prices and one of those things that we did involve going to look at what other people were charging.
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And then realising that Rihanna was undercharging, she realised and she decided. Yes, I’m raising my prices even though I have precisely no clients. When everything opened up again, Rihanna hit six figures for the first time within a year.
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My most successful clients are feeling the fear and doing it anyway. Don’t wait for the absence of fear. I am always most scared.
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When I’m doing something that I really really really wanna do right, because if I’m not scared, I’m complacent.
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Then I’m it’s probably time to move on. I don’t ever want to feel complacent. I don’t ever wanna, you know, stand on the stage and say, ohh, isn’t this nice? I feel precisely nothing. I always wanna have my blood pressure rising because it means I actually care about what the hell I’m doing.
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Yeah, I want to be out of my comfort zone at work. I do not want to be the smartest person in the room.
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I’ve got Netflix and ice cream waiting for me back home when I’m done.
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Yeah, I can take the following day off.
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But I do wanna be outside my comfort zone and this is something that all my most successful clients.
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Share my most successful clients. They’re not thinking about their price. They make a decision on the price. Their price is arbitrary. They decide they take responsibility for their price and then they put all their focus on communicating the value to the right person with the right offer at the right time. Remember that last part you can’t control.
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But you definitely can keep making offers knowing that it will be the right time for someone. My most successful clients, and this is a big one. My most successful clients are happy to be challenged by me.
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They are paying me specifically precisely to challenge them on how they view money.
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Their beliefs that might be not so useful, not so helpful.
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Their perspective, their opinions that may be not so useful and not so helpful in getting them where they.
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Want to go?
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Their language. I pull my clients up on language all the time. When they say certain things, they use certain words that are derogatory about sales, about marketing, about promotions, about pitching, about money or pricing. I pull them.
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And my best and most successful clients are willing to let me hold them to higher standards. In day one we talked about courage and we talked about courage and its relationship with standards and boundaries, what you are willing to tolerate and what you are no longer willing to tolerate. This is part and parcel of promoting yourself. This is part and parcel.
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To deciding now it is time for me to give myself a promotion. It is time for me.
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To become a bigger, better, more more magnificent version of myself, it is time for me to see what I am actually capable of.
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Rather than sitting and waiting to be seen and to be recognised to be tapped on the shoulder and told by someone else, because when we up level we up level our standards and we up level our boundaries and it’s not just in our business, it’s also in our life.
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And so I’ve had many people over the years hire me specifically to help them with boundaries, and then they push back against my boundaries.
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They specifically hire me.
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To help them raise their game to help them up level. And then they push back or obfuscate or hide.
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My best clients.
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Are normalising large amounts of money coming into the business. That’s the fun part, but people still freak out. People still freak out. That’s one of the most interesting parts of business. Coaching is a fear of success, cause the fear of failure makes sense, right? No one wants to fail. Who, like, wakes up in the morning says oh, I can’t wait to make mistakes and.
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Oh.
00:21:29
Failed today. That’ll be fun. No one says that.
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But what’s more curious and interesting and common is the fear of success and the weird and wacky self sabotage that comes with that sometimes.
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So my best clients are normalising large amounts of money, larger amounts of money coming in and going out, and sometimes they’re freaking out about this. But they’re aware that as part of the process they’re not taking it as a sign that you know that they were wrong and that they should retreat back. They know it’s part of the process.
00:22:03
This so what’s working right now? What is working right now in an economic downturn, the contraction happens in the middle of the market and we see this with businesses, small businesses shutting their doors. Right now we see this perhaps with businesses we’ve been following online and we’re like, WOW, that person looks like they’re absolutely.
00:22:23
Killing it and all of a sudden they’re closing their doors 16 years in business. I’ve seen this happen multiple times, and I’ve also seen a few different business owners who’ve been due and who I’ve, you know, I’ve been watching on.
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The Internet for years.
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So in an economic downturn, it’s the middle of the market that tends to suffer and the middle of the market is not the cheapest, but nor are they the best value or the premium they are the undifferentiated middle. They are the people who are doing elevator music of the Internet.
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Marketing.
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They’re the people who haven’t yet realised and appreciated that price is arbitrary, that there are no rules to business, that they can actually turn up the volume, they can have far more fun. They can put way more of themselves and that the more of themselves they put in their business, the more successful they’re likely to be. Their business could not just be.
00:23:23
You know, extremely profitable, but it could also be a source of massive creativity, self expression, self advocacy, advocacy for your favourite, your best, your.
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Just close to heart causes the way that you walk through the world in an economic downturn. It’s the premium end of the market and the low end of the market that thrive.
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It is the businesses that are focusing on value, not price, because in an economic downturn, the Nice to hubs become pressured. The nicer hubs are the 1st that get dropped.
00:24:03
So the job of your marketing and messaging right now is to make nice to half become need to half and we do this through selling the transformation.
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We do this.
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Through selling love through selling money through selling ease.
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We do this away from pain problems, inconveniences.
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And towards pleasure. And I don’t care what industry you’re in. Doesn’t matter. There’s whatever you’re doing, whatever your business does.
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There’s going to be contenders in that industry who have really sharp messaging and marketing who are making nicer hubs, sound like absolute, you know, need to hubs, they they create, they know how to create that desire, they know how to create the momentum and the desire in their marketing and in their offers.
00:24:57
So what do we need to do? Right now, we need to sharpen your bow. We need to sharpen the hook. The headline? Remember, people don’t necessarily in the age of information, when we’re stressed, when we’re depressed, when we’re saturated with information.
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It’s more important than ever for us to get to the point as quickly as possible. We we want the gist.
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And to get to the gist, we need the repetition. We need the densely branded language. We need to be really discerning on the word choice, because words make meaning in other people’s minds, and what a privilege to do this like, Oh my God, you know what a joy. What a privilege to be able to make meaning in other people’s words.
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In other people’s minds.
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So.
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We want to make things accessible for people, and when I say accessible, accessible is not a word for pricing, accessible pricing is, yeah, I’m going to talk about that in a minute. When I say make it accessible, I mean, how could you make what you do easy for people to engage? How can you make it easy for people and be careful?
00:26:09
Here, because there’s a bit of a tussle, there’s always a tussle. This is never going away between commitment and convenience and everybody says they want things to be convenient, convenient and accessible are two different things, yeah.
00:26:24
Convenient means I can flake out. Convenient means that I don’t take it seriously, because if I flake out today, I can always get it tomorrow if I flake out now, I can always buy it later.
00:26:37
Yeah, we want to close off reasons for our clients to be flaky, because if we leave our reasons, if we leave doors open for clients to be flaky, they will take it.
00:26:49
But when I say accessible, I’m meaning is it easy to engage? Is it easy for people to get that transformation they seek? The more premium our offerings are, the more easy we want that transformation to be the more easy we want that transformation to be again with the the analogy.
00:27:08
Of the DIY IKEA furniture.
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If I’m paying premium, I do not wanna be having to put the furniture together myself.
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So what can you do right now? What is working right now and what does this mean for you? You it is time for you to choose. Are you going to stay in the undifferentiated middle?
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Are you going to make it easy for people to be flaky? Are you going to make it easy for people to say ohh.
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Not right now. I can’t afford it or.
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Is it time to promote yourself and you would only you get to choose that. You and only you.
00:27:51
Get to tap yourself on the shoulder and say, hey, Brooke, you’ve been doing business coaching now for 12 plus years. It’s probably time to promote yourself. It’s probably time to increase your prices.
00:28:06
You get to choose. Is it time for me to call in my next premium next level client?
00:28:13
Now you might be listening to this thinking, OK, but what about my clients? I’m going to **** people off. They, you know, they love me. Exactly how I how I am. You know, maybe you might even be feeling perhaps like you owe people you owe your clients to never change. They they tell you they love exactly what you’re doing. Exactly how you’re doing it.
00:28:35
And you’re going to **** them off.
00:28:37
Yeah, if you change.
00:28:40
To that I wanna say your ideal clients. Your ideal clients want you to survive. Sorry, they don’t just want you to survive. They want you to thrive. They want you to be happy. They want you to be buoyant. They want you to be well rested.
00:28:55
They want to be around your courageous, audacious energy. They want to feel good about their purchase, not that they’re contributing towards a charity to keep the the wolves from the door. It’s always, you know, I watch people mark it like that. And I’m like, oh, it’s hard to look at.
00:29:13
Your ideal clients aren’t withholding praise, they’re not thinking ohh. She has too many nice things. She doesn’t need anything else she doesn’t need. You know my praise. I’m not going to praise her because she has she has it too good. Your ideal clients aren’t thinking like that.
00:29:33
Your ideal clients don’t see business as a 0 sum game where someone loses when someone wins.
00:29:43
That is the old school, exploitative transactional, you know, leftover relic that needs to die. Your ideal clients think business as a value exchange as a positive sum game where everybody wins.
00:30:03
So the mantras today are not mantras to say they’re mantras to stop saying because there’s lots of, you know, talk about how we need to do this and we need to do that. We need to add this, we need to add that there’s not nearly enough focus on what we need to subtract. We need to subtract a lot.
00:30:22
And my God, how much abundance is there going to be once you subtract all the ****?
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Imagine if you stopped worrying how much extra time you’d have so the mantras that I want you, I want you to stop saying.
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And some of this may or may not resonate with you, but if it resonates with you, write it down and put a giant cross through it.
00:30:44
I’m my own worst critic.
00:30:48
My best clients are their own best hype girl, their own best hype person, their own best, you know, parent praiser.
00:30:59
I want you to stop saying I’m a perfectionist. You’re saying that basically I set myself impossible standards that I can never meet. I basically, I’m violent towards myself.
00:31:11
I want you to stop saying I like to be thorough.
00:31:14
Yeah, because that one never ends that just. Ohh. And you could swap out though, for conscientious. Same goes it’s, you know, related to perfectionism. I want you to notice the way that you talk about money, words like phrases like too expensive, can’t afford it accessible. Pricing definitely don’t use.
00:31:34
Accessible. We’ve made the prices accessible as possible, like just don’t don’t say that it’s a, it’s a silly thing to say. It sets entirely the wrong position and expectation and stand and then I want you to notice if you are.
00:31:53
Seeking to justify your own desires, I hear this a lot from owners.
00:32:00
The questions I hear a lot are is this reasonable?
00:32:05
Is this reasonable for me? Is my desire reasonable? Are my goals reasonable? Is this possible?
00:32:12
Is it possible for me to earn 100K? Is it possible for me to earn 200K? Is it possible for me to earn 500K?
00:32:21
At my, you know, without burning out, without dramatically changing things. Without hiring, A-Team without getting a massive investment, a massive influx of cash.
00:32:33
Is it possible?
00:32:35
Yeah, we’re seeking justification for our own desires.
00:32:42
All right, we’re.
00:32:43
Coming to an end, I want to share a story about my parents.
00:32:51
So my parents and I, we don’t talk about my business anymore. This is an out of bounds topic. Even though my dad was a small business owner for 30 years.
00:33:02
Even though you know he had has lots of advice for me, we don’t talk about it’s it’s it’s out of bounds because we were constantly butting heads. My parents and I were constantly butting heads. Some of the things that were buttheads over were money. They hated me talking about money.
00:33:21
Hated it.
00:33:24
They were triggered when I would celebrate myself. They found that very confusing and very distasteful, and I’m not. I’m 45 now. I’m not apologising for joy anymore. Joy and enthusiasm are two of my favourite attributes about myself.
00:33:43
There’s absolutely no way I’m gonna censor that or hold myself back. Like, forget it, but it’s triggering for people and it’s, you know, it was triggering. It is triggering for my parents. So you know, that’s their issue.
00:33:58
They were also would get really confused. They didn’t understand coaching. They don’t understand facilitation and coaching, they can’t understand training. You know, I’m an adult teacher. I teach adults about marketing. I teach adults about making money. I teach adults about business building that they get. They don’t really get anything else. They certainly don’t understand the diversity of what I do.
00:34:21
And that’s one of the things I most love about my business. I’ve gone out of my way to create diversity so that I can speak to, you know.
00:34:30
The CEO of Rugby Australia, which I did this week, and the CEO of Pace Farms, which I did the other week.
00:34:38
But I can also speak to soloists and I love it. I love that diversity. I love the fact that clients come from different industries.
00:34:47
My family and I are close, so you know it kind of hurts a bit that I can’t share this. This part of my life that’s so big and important. But I know what triggers them and and I’m not my parents therapist. I have no desire to attempt to fix. As if you can fix someone’s money, beliefs that don’t want to address them.
00:35:07
And frankly, it’s not my role.
00:35:10
So I am not taking responsibility for things that aren’t mine to take responsibility for anymore, and this is something which bleeding heart people are really good at.
00:35:22
The bleeding hearts are great at over responsibility.
00:35:27
So not just like I’m responsible responsible for myself, because I think that’s quite radical and it will change your life when you realise nobody owes you every anything.
00:35:39
Thing.
00:35:40
You know that there’s nobody coming to tap you on the shoulder. It’s a radical, radical thing, you know, I’m going to back to boundaries and standards. I’m not gonna take too much responsibility. I’m not going to let those boundaries be loose anymore and try and save people.
00:36:00
That’s not what I’m doing. I don’t tolerate that anymore.
00:36:04
All right, so the action, the homework you’re challenged, should you choose to accept it today?
00:36:10
Is to decide.
00:36:13
Yeah, to decide is it time to give myself a promotion.
00:36:19
And if it’s not time now, then when people hate this question, ask this question to people all the time. They’re like, not now. OK, but now, so when?
00:36:29
Oh well, you know.
00:36:32
If not now, when I see a lot of business owners who are stuck in apprenticeship mode fee years, decades even not unusual, decades of being an apprentice, there has to be a point in time where you draw a line and you decide enough is enough.
00:36:51
I’m giving myself a promotion and then I’m giving myself another promotion and another promotion and another promotion.
00:36:58
It’s you and only you that gets to decide. It’s time to raise your prices. So if you’re listening to today and you’re thinking, Yep, it’s time. I know for a while now it’s time and Brookes giving me a loving kick up the ****. Right now, it is time to raise my prices. And *** **** it, I’m going to.
00:37:16
Then you’ve got an additional piece of homework. If you’re raising your prices, run a promotion. Do not miss this opportunity. It is one of the easiest ways of getting cash influx into your business. Run a promotion because it’s a promotion, because it’s an offer in effect.
00:37:34
It needs TV’s and C’s, So what that might sound like is my ex offering is currently priced at Y $1000.
00:37:45
The price is going up to Z $1000 on the 1st of July.
00:37:51
If you want to buy it at the old price of Y dollars and save yourself whatever the difference between Y&Z is.
00:37:59
Then you need to book and pay in full by.
00:38:04
30th of June.
00:38:06
And then you have until.
00:38:08
Whatever date.
00:38:10
To book yourself in that could be an example of a really simple, easy influx of cash that is waiting for you to go out and claim it.
00:38:23
Real quick before you go, if this episode has gotten you thinking, gotten you excited or has you changing the way that you do business or life, would you do me a super quick favour and write me a short?
00:38:36
For you, your podcast review means so much to me, and it helps other values based business owners just like you to find this show, which is a fantastic gift to me.